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UK customers are most happy about Food & Beverage, least about Mobile Operators as the recent Brand Embassy's study of brand mentions across industries reveals.

Vit Horky - 01 AUGUST 2012
Food :)

People mentioning brands from Food & Beverage industry have the most positive comments. As the chart above shows, the industry got on top ahead of Consumer Electronics and Automotive industry.

Brand Embassy conducted a research covering mentions of selected brands across 5 industries in the UK covering Twitter and discussion forums and blogs. The Industry Emotion Barometer is measured according to long term benchmarking of sentiment of posts mentioning brands in each industry.


The most positive comments had Subway, followed by Pizza Hut. SEE MORE STATS ON CONSUMER SATISFACTION ACROSS INDUSTRIES HERE.

What is Brand Embassy:

Brand Embassy is a next-level customer care platform. It helps companies to identify and easily engage dissatisfied customers across social media. 80% reduction of response time, 70% reduction in negative sentiment, 100% social care coverage across all social media platforms. Chosen by Telefonica O2, AVG, Diageo, Johnson & Johnson and other customer-empowering market leaders. See more at: