Macro’s Social Media channels were integrated with a contact centre, where a dedicated team of agents respond to all customer issues on social media. The marketing team can monitor and respond to posts in influential discussion forums and blogs.
Brand Embassy generates automated Insight reports for the most popular customer topics, applies sentiment analysis, and identifies common topic relationships, which helps the company identify seasonal customer needs. Christmas tea in July? Better be on sale.
Makro wants content that customers are drawn to like honey. Brand Embassy provides insights to aid
in the creation of highly engaging marketing content for various online and offline channels.