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Pioneering companies like Virgin Atlantic and 02 provide practical examples in this 5-step guide to innovative digital customer service.
Best practices and learnings from 16 industry experts including Kate Leggett (Forrester), Colin Shaw (Beyond Philosophy), and Frank Eliason (Citi).
Ivo Marecek, the social media guy at Deutsche Telekom and T-Mobile Czech Republic, provides great examples and best practices.