Press Release

Brand Embassy builds capacity in the Middle East, partners with industry heavyweight, Andrew Campbell

Brand Embassy builds capacity in the Middle East, partners with industry heavyweight, Andrew Campbell

Brand Embassy, today announces a step-up in activity within the GCC and wider Middle East with the appointment of former Zain and Etisalat senior executive, Andrew Campbell, as partner and ‘ambassador’ of the brand. Andrew is responsible for extending Brand Embassy’s client base in the region, with a focus on the telecom, finance, and eCommerce sectors.


Brand Embassy enables companies to provide a seamless, personalised omni-channel customer engagement experience, and is the first Enterprise-level Digital Customer Service platform with social media customer service and Live Chat integrated in one platform, enabling 100% agent utilization across multiple digital channels.


Andrew Campbell, formerly head of Finance, Marketing and Strategy at Zain, and of  Marketing Strategy and Operations Performance at Etisalat , now MD of Campbell & Company, said Brand Embassy is at is at the leading edge of innovation in social customer care. Modern customers expect their phone companies, banks, utility providers and retailers to respond to their needs efficiently and personally whether they choose to do so by voice, chat or on social media.  


Campbell continues: “The GCC and wider Middle East is home to among the most connected and digitally oriented customers in the world and we are excited to work with Brand Embassy across the MEA region to help clients provide a fully engaged and omnichannel experience for their customers.”